audiovisual content
GAS
fashion event branding
Fuorisalone

Fuorisalone is the set of events distributed in different areas of Milan.

GAS poster design


GAS poster design
GAS print design

The event branding of GAS Jeans

Fuorisalone is a well-known event that together with the Salone Internazionale del Mobile defines the Milan Design Week, the most important event in the world for design that takes place each year. It started spontaneously early in the 1980’s thanks to the will of companies working in the furnishing and industrial design sectors. Currently, it is expanding into many related sectors including automotive, technology, telecommunications, art, fashion and food.

GAS at Fuorisalone Milan

The visual appearance of a gathering of different nationalities

Together with Stefanie Paul, a close friend and graphic designer from Stuttgart, we designed the visual appearance of GAS Jeans at this event. The focus was set on a design translation of the event as a gathering of different nationalities. On the one hand, it was necessary to find a translation within the naming, so GASoline was an obvious creation, but it should also find itself in the visual brand.

GAS merchandising


GAS Merchandising
GAS Out of Home

After all, it's about a creative event that wants to be presented in a variety of creative ways.

GAS Signage


GAS point of interest
GAS point of interest


GAS Signage

An easy adaptable visual identity with great impact

The intention behind the brand creation as the basis was to create a visual identity that would enable homogeneous communication across all kinds of media. Basically this identity was needed for the print campaign and for merchandising, at the event itself in terms of wayfinding, in the exhibition periphery and in the surrounding area even for digital out of home. A consistent appearance across the convential to the digital media was reason for the creation. On the one hand, it should be surely recognizable, on the other hand show a certain kind of variance in order to be exciting.

GAS at Fuorisalone Milan
client

GAS Jeans