I lead complex, global communication systems and campaigns for international organizations by combining strategy, creativity and execution across digital ecosystems.
With over 25 years of experience, I help organizations navigate transformation, build relevance and create meaningful connections in an increasingly fragmented media landscape.
What I Do
• Developing integrated brand and communication strategies
• Designing and executing international campaigns
• Building scalable content and communication systems
• Connecting brand, design, technology and storytelling
• Leading and structuring interdisciplinary teams
How I work
Effective communication requires systems thinking, strategic clarity and excellence in execution. I combine conceptual rigor with hands-on delivery:
from strategic framing to final implementation.
Experience
With over 25 years of experience and more than 15 years in leadership roles, I have led creative departments, international campaigns and interdisciplinary teams across
agencies, consultancies and media organizations.
Selected roles include Creative Director / Unit Lead at ZDF Digital, Creative Director at IBM iX, and and Creative Director at Omnicom Group (TLGG).
In addition, I work as Professor for Strategic Communication and Interaction Design, connecting industry practice with academic thinking at Macromedia University.
My work spans industries including automotive, finance, technology, media and public institutions: always focusing on translating strategy into impactful communication systems.
Industry Engagement
I contribute as a jury member and expert for international awards such as the PHNX Award by Adforum, evaluating creative work across disciplines with a focus on strategy,
design quality and innovation.
Clients
Proudly worked with global brands and organizations across industries
Approach
My work is based on three core principles: strategic clarity, interdisciplinary collaboration and scalable execution.
Strategy & Consulting
Framing complex challenges and translating them into clear communication and brand strategies.
Creative Leadership
Leading teams and aligning stakeholders to deliver consistent, high-quality communication across channels and platforms.
Execution
Ensuring that ideas translate into impactful, scalable solutions across digital and physical environments.
Awards
Honoured by outstanding institutions
I work with organizations, brands and teams that aim to create meaningful change through communication, design and innovation.
